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We harness cutting-edge AI analytics and neuroscience expertise to reveal the hidden drivers of consumer decisions, empowering your brand to predict and influence consumer Interest and Action.
We harness cutting-edge AI analytics and neuroscience expertise to reveal the hidden drivers of consumer decisions, empowering your brand to predict and influence consumer Interest & Action.
Meet our proprietary longitudinal database and AI-enabled analytics platform. The Psych-Pulse digital study is built and analyzed by our team of PhD neuroscientists, uses decision science-based activities to correlate and predict both sales volume and household penetration performance.
Interest
Do they WANT you?
Understand how consumers see your brand, their interest in engaging with it, and how they are motivated to interact.
Action
Will they BUY you?
Understand how consumers are compelled to act on their interest and how they choose between competitors.
Our proprietary digital study is comprised of decision-science-based activities proven to reveal core consumer & shopper psychology – the WHY’s behind real-life decisions.
Our metrics directly correlate to, and predict, both sales volume, and household penetration performance.
Our longitudinal database and proprietary, AI-enabled analytics platform is built and analyzed by our team of PhD neuroscientists.
Interest
Do they WANT you?
Understand how consumers see your brand and category, their interest in engaging with it, and how they are motivated to interact.
Action
Will they BUY you?
Understand how consumers are compelled to act on their interest and how they choose between competitors.
Every consumer decision stems from one of four core drivers and faces one of five predictable barriers. We identify which factors impact YOUR business, guiding you towards increased Interest and Action.
Decisions via rational thought
Decisions via new sensory discoveries
Decisions via belonging and social caring
Decisions via instinct
We go beyond ‘what is’ to show you ‘what will be.’ Our proven metrics guide you in driving both volume growth and household penetration.
Our PhD data scientists use our AI-integrated platform to uncover hidden patterns, connect seemingly unrelated points, and present a clear picture of your market and consumer mindset.
When it comes to actionable insights, consumer & shopper decision-making can be murky. We have the decoder ring.
Our proprietary Decision Triggers Playbook unlocks a wealth of how-to in positioning, innovating, and activating for success to drive real-world behaviors.
The core of our expertise is deep knowledge in the fields of heuristics and JDM (Judgment & Decision Making) psychology.
This resource provides everything needed when it comes to ‘the HOW’…
