Cracking the Code of Consumer Behavior: Sigi Hale, Ph.D. on the Science Behind the WHY
Feel like something’s missing in your understanding of the WHY behind consumer & shopper behavior? It probably is.In
Sigi Hale February 21, 2025
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Feel like something’s missing in your understanding of the WHY behind consumer & shopper behavior? It probably is.In
In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the
“When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires