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How We Do It

We continually measure – and predict – what’s driving consumer & shopper behavior.

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  • ​Each month, we field a proprietary digital study comprised of neuroscience-based activities that reveal core behavioral profiles via dozens of motivational measures.
  • We capture a quantitative, rep-pop sample to clearly prioritize opportunities.
  • It’s all backed by our longitudinal database, analyzed by our team of PhD neuroscientists.

Via our Psych-Pulse insert, we add key measures around YOUR category / brand to unleash this wealth of knowledge to grow YOUR business.

Find out how to participate in an upcoming Omni-Pulse:

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Once we've nailed down what makes your marketplace tick, our expertise in heuristics and unique omni-channel measures complete the story.

Our proprietary Heuristics Field Guide arms the Alpha-Diver team with a wealth of how-to in positioning and activating for success in the hearts and minds of consumers based on the mental shortcuts they use to make decisions.

This resource provides ALL the insight on heuristics, perception, attribution – basically everything one needs to bring a brand to life in the way that hits the cognitive bull’s-eye with its audience.​

Each study yields a detailed activational playbook, including:

media
  • The digital media that will (a) stand out from the noise and (b) actually translate to purchase behavior.
channel
  • The channels (omni-channel, eComm, Bricks) and retailers that best align with your target's psychology.
  • Detailed activation guidance to create content that will directly drive shopper behavior.
Amazing BeSci capabilities that I have used a ton over the years… my secret weapon, the “Customer Whisperer.” The insights A-D brings are SO interesting and different than any traditional supplier the retailers GOBBLE it up. WMT loves it, Target LOVES it, Costco – LOVE. Any team that has an appetite for cutting edge research will love the work they do.
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