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Our approach shows you new strategic opportunities and identifies the best times and places to reach your audience. We’ll guide you to create engaging content and promotions, while guiding you to capture and keep attention, leading to better results.
New or stalled brands need
Interest to drive TRIAL
Growing brands need
Action to drive CHOICE
Mature brands need
both to drive LOYALTY
Once you know exactly how to grow YOUR business, we show you exactly how to activate.
The psychology of Interest & Action reveals over 300 tactics proven to drive consumer decision-making and behavior. Often called things like nudges, heuristics, biases, and triggers, our team spells out exactly:
Our head of research, T. Sigi Hale, PhD explains human behavior, our approach, and our proprietary, AI-integrated database, the Psych-Pulse™ …
What is the Psych-Pulse?
It’s our proprietary longitudinal database and AI-enabled analytics platform. Built and analyzed by our team of PhD neuroscientists, it uses decision science-based activities to clearly explain consumer behavior, and predict both sales volume and household penetration performance.