5 Flaws with Qualitative Data
At Alpha-Diver, we take pride in leveraging psychology and neuroscience-based techniques to deliver profound, actionable insights for brands.
Hunter Thurman December 17, 2024
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A cool thread to jump to when you want to dive in and take a lap in the deep end…
At Alpha-Diver, we take pride in leveraging psychology and neuroscience-based techniques to deliver profound, actionable insights for brands.
Alpha-Diver’s Hunter Thurman joins The Brainy Business podcast to discuss pricing psychology, sharing key findings from their BEV50 report. Host Melina Palmer explores with Thurman how consumers perceive pricing differently between routine beverages and new exploratory brands.
Alpha Diver’s Director of Data Insights, Mary Mathes, discussed all things market research with Sebastian Murdoch-Gibson from Qual
Alpha-Diver’s President Hunter Thurman joins The Business Storytelling Podcast to explain consumer psychology through his ‘carrot and stick’ analogy. He outlines four decision drivers – rational, social relevance, experience/sensory, and impulse – while predicting a shift from impulse buying toward more exploratory consumer experiences.
Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
The 2024 Bev50 report highlights surprising beverage industry trends. Consumer choices are increasingly driven by emotion rather than
Private label brands, also known as store brands, are changing the snack industry. Retailers manufacture these products and
The beverage industry constantly grapples with shifting consumer tastes. New drinks flood the market every year while familiar
Alpha-Diver CEO Hunter Thurman joins Customerland podcast to discuss their BEV50 report, revealing how psychology drives beverage brand success. The interview explores why consumers readily accept premium pricing for new brands like Olipop while showing more price sensitivity toward traditional sodas.
