QSR Psychology: The 4 Hidden Drivers of Interest and Action in QSR Magazine
Hunter unpacks the four drivers of consumer behavior powering Interest & Action in the fast food sector. Author
Hunter Thurman March 17, 2025
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A cool thread to jump to when you want to dive in and take a lap in the deep end…
Hunter unpacks the four drivers of consumer behavior powering Interest & Action in the fast food sector. Author
Alpha-Diver VP, Director of Data Insights Mary Mathes spoke at the National Coffee Association’s annual convention in Houston
At Alpha-Diver, we take pride in leveraging psychology and neuroscience-based techniques to deliver profound, actionable insights for brands.
Alpha-Diver’s Hunter Thurman joins The Brainy Business podcast to discuss pricing psychology, sharing key findings from their BEV50 report. Host Melina Palmer explores with Thurman how consumers perceive pricing differently between routine beverages and new exploratory brands.
Tea & Coffee Trade Journal covered our recent webinar with Nik Modi of RBC Capital Markets: “The Private
Alpha Diver’s Director of Data Insights, Mary Mathes, discussed all things market research with Sebastian Murdoch-Gibson from Qual
Alpha-Diver’s President Hunter Thurman joins The Business Storytelling Podcast to explain consumer psychology through his ‘carrot and stick’ analogy. He outlines four decision drivers – rational, social relevance, experience/sensory, and impulse – while predicting a shift from impulse buying toward more exploratory consumer experiences.
Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
The 2024 Bev50 report highlights surprising beverage industry trends. Consumer choices are increasingly driven by emotion rather than
