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Hunter Thurman
Hunter Thurman

How Technology Enables Impulse Buying

Alpha-Diver’s President Hunter Thurman joins The Business Storytelling Podcast to explain consumer psychology through his ‘carrot and stick’ analogy. He outlines four decision drivers – rational, social relevance, experience/sensory, and impulse – while predicting a shift from impulse buying toward more exploratory consumer experiences.

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Hunter Thurman

Impulse Buying and Brand Loyalty in Beverages

Alpha-Diver CEO Hunter Thurman joins Customerland podcast to discuss their BEV50 report, revealing how psychology drives beverage brand success. The interview explores why consumers readily accept premium pricing for new brands like Olipop while showing more price sensitivity toward traditional sodas.

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