Database & Reports

In 2018, we launched the world’s first and only psychology-backed database explaining – and predicting – what’s driving and hindering consumer behavior.

We’ve worked with industry publications and leading Wall Street analysts to continually prove that our data predict sales performance. And we continually counsel the world’s leading brands to harness these data, and the underlying psychological go-do’s, to drive double-digit results.

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years
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database records
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top brands

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categories

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decision triggers

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happy client companies

We regularly share our insights and predictions at the premier events for categories across beverage, food, QSR, retail, and a myriad of other categories.
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