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We supercharge rich industry experience and proprietary behavioral science with AI agents trained to decode why people really choose, act, and buy. Our human consultants work in lockstep with our AI agents, then translate those insights into clear, actionable strategies—giving you the science-backed edge your competitors can’t see coming.
Alpha-Diver was launched in 2011 with the vision of creating the more fact-based, scientific approach to insights and strategy. Backed by consumer psychology and proprietary AI, we’re trusted by the largest brands in the world to drive double-digit growth.
Over the past 14+ years, we’ve merged the worlds of consulting, market research, and academia to create the new way of understanding consumer choices and behavior.
In the AI era, we’re leading the way in harnessing this profound technology to better understand, diagnose, and predict human behavior.
Human Psychology + Predictive Statistical Power + World Class Strategic Expertise
Bill is the architect, maestro, and data wizard behind our proprietary, AI-integrated analytics platform — crafting purpose-built tools that elevate data quality, drive smarter segmentation, and unlock the full potential of consumer insight.
With dual master’s degrees in Judgment and Decision-Making Psychology (MS) and Curriculum and Instruction (MEd), Bethany leverages her expertise to guide clients in making informed, data-driven decisions for brand growth. Passionate about the intersection of psychology and business, she transforms insights from Judgment and Decision Making (JDM) research into actionable strategies, enabling clients to confidently navigate the complexities of the market and achieve sustainable brand success.
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