There IS a secret to a truly optimal team – to provide truly complete understanding for your business. It involves not just uniquely-smart people, but a complementary team that spans the continuum from a deductive, analytical thinking style, to the inductive, exploratory orientation (the science term is ‘neural diversity’ which is assessed via our own neuropsych thinking style assessment completed by each Alpha-Diver team member – profiles depicted below each bio). We’ve applied this secret to build an optimal set of perspectives across our team.
Hunter started the company in 2011 with the goal of creating the more fact-based, scientific approach to insights and strategy. He leads our consulting practice working with world class brands, leaders, and shopper teams to drive big-time results in the marketplace.
Sigi created our proprietary decision-science measure and database. He leads our neuroscience team in designing research, collecting rich data, and revealing newfound truths via our proprietary framework and analytics platform.
Mary leads our team translating potent data findings into simple, fun, transmittable stories that take hold and enable immediate, and lasting action in driving consumer and shopper decisions.
Bill is the architect, maestro, and data wizard overseeing our proprietary, AI-integrated analytics platform. He’s an expert in advanced psychological & data analytics, natural language processing technologies, and data quality assurance.
Bethany oversees our study fielding and sample quality assurance. As a JDM (Judgment & Decision-Making) psychologist, she guides the application of established heuristics (aka decision shortcuts) to our data findings to enable unexpected paths to driving real-life behaviors.
Oliver oversees our syndicated data and content creation, providing rich insights to the industry, ushering new clients into our approach and process, and ensuring our long-standing client partners continually find fresh perspective and value from our ongoing data program.