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To drive a consumer decision, two things are required: Interest & Action. We use predictive data and behavioral science to show you how to drive both.
Clearly visualize where your portfolio and competitors cluster in consumers’ minds and identify the coveted white-space growth opportunities. Our focus on consumer psychology to guide our forward-looking database boils down to two core metrics: Interest & Action.
Understand how consumers see your brand, their interest in engaging with it, and how they are motivated to interact.
Understand how consumers are compelled to act on their interest and how they choose between competitors.
Unleash our reliable and repeatable framework to uncover what truly drives consumer Interest & Action – proven to drive big-time results.
Schedule a complimentary walkthrough of our proprietary metrics to understand the psychological motivation behind consumer decisions.
Point our framework and database at your most crucial business challenges to identify fresh answers and growth opportunities for your brands.
Motivate Interest and Action with your target consumers using predictive data and behavioral science, proven to work in the real world.
Download our latest report highlights
The 2024 Snack50 Report reveals why consumers are approaching or avoiding the top 50 snack and confection brands based on data from the Psych-Pulse database of over 42,000 consumer sentiment records since 2018.
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