Category: Podcasts

Alpha-Diver’s Hunter Thurman joins The Brainy Business podcast to discuss pricing psychology, sharing key findings from their BEV50 report. Host Melina Palmer explores with Thurman how consumers perceive pricing differently between routine beverages and new exploratory brands.

Alpha Diver’s Director of Data Insights, Mary Mathes, discussed all things market research with Sebastian Murdoch-Gibson from Qual

Alpha-Diver’s President Hunter Thurman joins The Business Storytelling Podcast to explain consumer psychology through his ‘carrot and stick’ analogy. He outlines four decision drivers – rational, social relevance, experience/sensory, and impulse – while predicting a shift from impulse buying toward more exploratory consumer experiences.

On this episode of Customerland, explore the psychological factors driving our snacking habits.

Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences

In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the