Category: Articles

I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with

Do people always grab an energy drink on a whim? Is choosing sparkling water or zero-sugar soda always

Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future

Let’s take a look at the consumer perceptions driving disruptive brands, like Feastables chocolate from MrBeast. Manufacturers are

AI is dominating the conversation among insights teams these days. But before jumping into experimentation, we need to

Earlier this summer, market research company Alpha-Diver and Beverage Digest released the Bev 50 Psych-Pulse report, the industry’s

As a leading market research agency, Alpha-Diver specializes in providing innovative solutions to businesses. With a unique approach

In this, the sixth installment of my Brand Strategy Spoilers series, I unpack the decision-making factors that explain

In recent years, cooking shows have risen in popularity. Watching pros and amateurs alike apply fire, ice, pressure,