What’s the connection between psychology and marketing?
Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
The 2024 Bev50 report highlights surprising beverage industry trends. Consumer choices are increasingly driven by emotion rather than
Private label brands, also known as store brands, are changing the snack industry. Retailers manufacture these products and
The beverage industry constantly grapples with shifting consumer tastes. New drinks flood the market every year while familiar
Alpha-Diver CEO Hunter Thurman joins Customerland podcast to discuss their BEV50 report, revealing how psychology drives beverage brand success. The interview explores why consumers readily accept premium pricing for new brands like Olipop while showing more price sensitivity toward traditional sodas.
Alpha-Diver’s Director of Data Insights Mary Mathes joins Customerland to discuss their groundbreaking female shopper research.
At the highest level, consumer behavior is shaped by large, overarching societal forces that define the spirit of
Leaders in the snack industry want to understand snack trends. What are consumers doing? How are their preferences
I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with
Do people always grab an energy drink on a whim? Is choosing sparkling water or zero-sugar soda always