Category: Blog

Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The

Private label brands, also known as store brands, are changing the snack industry. Retailers manufacture these products and

The beverage industry constantly grapples with shifting consumer tastes. New drinks flood the market every year while familiar

 At the highest level, consumer behavior is shaped by large, overarching societal forces that define the spirit of

Leaders in the snack industry want to understand snack trends. What are consumers doing? How are their preferences

Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences

I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with

Do people always grab an energy drink on a whim? Is choosing sparkling water or zero-sugar soda always

Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future