New News

Why customers buy (Podcast)

blog header decode consumer buying behavior 2

I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with Sarah Panus.

Topics discussed include:

  • Alpha Diver’s approach to understanding consumer buying behavior
  • Neuroscience-based model: 4 drivers and five barriers of decision making
  • Aligning brand positioning with consumer decision-making
  • And more…