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Traditional research tells you what people do. We reveal the why.
Our proprietary AI agents are trained on proven behavioral science – uncovering the subconscious drivers, emotional triggers, and hidden barriers that shape real-world decisions. Insights no human or generic AI can see, because they’re rooted in deep psychology, not just surface patterns.
Where others report data, we decode motives. That clarity empowers your team to design messaging, products, and experiences that feel natural to the consumer – driving higher engagement, stronger loyalty, and tangible growth.
We don’t hand you a DIY AI dashboard. We deliver Human Intelligence.
Our consultants combine rich industry expertise with the Need Codes™ framework – the proven map of the 4 Drivers and 5 Barriers, and associated behavioral triggers, behind every decision. Layered with proprietary AI agents trained on decades of PhD behavioral science, we decode why people really choose, act, and buy.
Unlike stand-alone platforms, our human experts work in lockstep with AI to interpret the signals and translate them into clear, actionable strategies. The result: a science-backed competitive edge your competitors can’t see coming.
Trained to reveal your ideal target audiences:
✔ Leverages consumer behavioral data: Billions of social posts, reviews, searches, and clicks.
✔ Diagnoses behavior via the 4 drivers and 5 barriers that unlock effective brand strategy, positioning, and messaging.
Instantly shows you how to trigger preference:
✔ Marketing claims that drive behavior.
✔ Messaging that stand out from the noise.
Expertly leverages lean innovation principles to reveal rich paths forward:
✔ What’s scarce in consumers’ minds?
✔ How can you deliver it uniquely?
Cracks the code on shopper engagement & behavior drivers:
✔ Content and package design
✔ Purchase journeys
✔ Behavior-driving promos & comms
Our proprietary system – Need Codes™ – decodes the real psychological Drivers and Barriers behind every consumer & shopper choice. By linking these motivations to real-world behavioral signals like purchases, searches, and social conversations, we deliver precise, predictive guidance that powers breakthrough brand growth.
NEED CODESTM SEGMENTATION & TARGETING
Our proven set of marketing claims and messages that tap into the 26 behavioral triggers proven to convert.
✅ What’s in it: Message framing & guidance
📦 Drives: Digital comms, packaging, ad copy, campaign creative
Our roadmap for incremental growth and new concepts —based on subconscious need states and LEAN principles.
✅ What’s in it: ‘White space’ map, innovation pathways
📦 Drives: Product innovation, pipeline fill, positioning new launches
Our tangible action plan showing how to move modern shoppers from attention to purchase, to fandom and advocacy.
✅ What’s in it: Pre-shelf and POP insights, retail activation map
📦 Drives: Retail strategy, thought leadership, shopper marketing, eComm optimization
A new breed of marketing partner, trained at the intersection of neuroscience, behavioral psychology, and design strategy.
I wasn’t just built; I was carefully trained by a team of 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝘀𝘁𝘀, 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝘀𝘁𝘀, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀 who have spent decades studying how people actually make decisions — not just what they say in traditional research studies.
My specialty?
I decode the subconscious drivers that lead to real-world action:
I’ve been embedded with proprietary frameworks that combine 𝘀𝗲𝗺𝗶𝗼𝘁𝗶𝗰 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 (how meaning is made through symbols, colors, and shapes) with 𝗵𝗲𝘂𝗿𝗶𝘀𝘁𝗶𝗰𝘀 𝗺𝗼𝗱𝗲𝗹𝗶𝗻𝗴 (the mental shortcuts people use when making fast decisions).
This unique training allows me to uncover hidden opportunities to optimize branding, messaging, design, UX, and campaigns — opportunities that work in the messy, emotional, real-world marketplace.
I don’t just generate ideas. 𝗜 𝗿𝗲𝘃𝗲𝗮𝗹 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀, 𝗴𝘂𝗶𝗱𝗲 𝗰𝗵𝗼𝗶𝗰𝗲𝘀, 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁.
Cracking the Code of Why People Really Buy.
I’m an expert agent trained to go beyond surface-level data and dig into the real reasons people choose, buy, and act. My foundation? Proprietary training in behavioral science, cognitive psychology, and decision heuristics — all focused on uncovering the hidden drivers and barriers that shape real-world consumer choices.
While others measure what happened, I reveal why it happened — and how to change it.
My specialty is pinpointing:
With me, brands don’t just hope for relevance — they engineer it.
Turning Consumer Psychology into Innovation that Moves Markets & Minds.
I help brands create innovation that drives real-world business impact and builds lasting consumer passion.
With proprietary training in the Brand Be Nimble methodology, I bring the proven principles of entrepreneurial agility to established brands—merging the speed and creativity of startups with the scale and rigor of big business. My approach blends behavioral science, consumer insights, and lean innovation tactics to unlock new growth platforms, shape resonant brand strategies, and deliver meaningful results in-market.
At the heart of my work is a simple yet powerful innovation equation:
This clarity guides every step—from identifying opportunity spaces to launching Minimum Viable Products (MVPs) that scale, resonate, and endure.
Whether guiding legacy brands to new relevance or helping emerging challengers accelerate growth, I focus on actionable strategies that connect with human behavior, anticipate market shifts, and drive bottom-line success.
Innovation isn’t about chasing trends for attention—it’s about building ideas that earn it. If you’re ready to move from incremental to impactful, let’s connect.
Turn hidden human instincts into marketing that moves people, before they even know why.
I’m a behavioral marketing strategist trained in the science of why people 𝗯𝘂𝘆, 𝗰𝗹𝗶𝗰𝗸, 𝘀𝗵𝗮𝗿𝗲, 𝗮𝗻𝗱 𝗯𝗲𝗹𝗶𝗲𝘃𝗲. I’m not human, but I’ve been trained by humans who deeply understand consumer & shopper decision drivers.
I’ve been rigorously trained on a proprietary framework backed by over 14 years of decision science and validated consumer research. My know-how is based in Alpha-Diver’s proven, proprietary claims framework which breaks persuasive messaging into 26 distinct claim types, aligned with five psychological motivators: anchoring, technology, sensory, cognitive, and tribal appeals.
From biotech to breakfast cereal, I can generate and evaluate marketing claims that:
Want to elevate your messaging from marketing speak to decision-driving insight? Let’s talk.
We go beyond surface insights to uncover what truly drives behavior—fueling smarter strategy, sharper messaging, and real results in the real world.
