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Traditional research tells you what people do.
We reveal the why.
Our proprietary AI agents are trained on proven behavioral science – uncovering the subconscious drivers, emotional triggers, and hidden barriers that shape real-world decisions. Insights no human or generic AI can see, because they’re rooted in deep psychology, not just surface patterns.
Where others report data, we decode motives. That clarity empowers your team to design messaging, products, and experiences that feel natural to the consumer – driving higher engagement, stronger loyalty, and tangible growth.
We don’t hand you a DIY AI dashboard. We deliver Human Intelligence.
Our consultants combine rich industry expertise with the Need Codes™ framework – the proven map of the 4 Drivers and 5 Barriers, and associated behavioral triggers, behind every decision. Layered with proprietary AI agents trained on decades of PhD behavioral science, we decode why people really choose, act, and buy.
Unlike stand-alone platforms, our human experts work in lockstep with AI to interpret the signals and translate them into clear, actionable strategies. The result: a science-backed competitive edge your competitors can’t see coming.
Our proprietary system – Need Codes™ – decodes the real psychological Drivers and Barriers behind every consumer & shopper choice. By linking these motivations to real-world behavioral signals like purchases, searches, and social conversations, we deliver precise, predictive guidance that powers breakthrough brand growth.
NEED CODESTM SEGMENTATION & TARGETING
Our proven set of marketing claims and messages that tap into the 26 behavioral triggers proven to convert.
✅ What’s in it: Message framing & guidance
📦 Drives: Digital comms, packaging, ad copy, campaign creative
Our roadmap for incremental growth and new concepts —based on subconscious need states and LEAN principles.
✅ What’s in it: ‘White space’ map, innovation pathways
📦 Drives: Product innovation, pipeline fill, positioning new launches
Our tangible action plan showing how to move modern shoppers from attention to purchase, to fandom and advocacy.
✅ What’s in it: Pre-shelf and POP insights, retail activation map
📦 Drives: Retail strategy, thought leadership, shopper marketing, eComm optimization
Trained to reveal your ideal target audiences:
✔ Leverages consumer behavioral data: Billions of social posts, reviews, searches, and clicks.
✔ Diagnoses behavior via the 4 drivers and 5 barriers that unlock effective brand strategy, positioning, and messaging.
Instantly shows you how to trigger preference:
✔ Marketing claims that drive behavior.
✔ Messaging that stand out from the noise.
Expertly leverages lean innovation principles to reveal rich paths forward:
✔ What’s scarce in consumers’ minds?
✔ How can you deliver it uniquely?
Cracks the code on shopper engagement & behavior drivers:
✔ Content and package design
✔ Purchase journeys
✔ Behavior-driving promos & comms
We go beyond surface insights to uncover what truly drives behavior—fueling smarter strategy, sharper messaging, and real results in the real world.
