Category: Blog

The beverage industry constantly grapples with shifting consumer tastes. New drinks flood the market every year while familiar

Alpha-Diver CEO Hunter Thurman joins Customerland podcast to discuss their BEV50 report, revealing how psychology drives beverage brand success. The interview explores why consumers readily accept premium pricing for new brands like Olipop while showing more price sensitivity toward traditional sodas.

Alpha-Diver’s Director of Data Insights Mary Mathes joins Customerland to discuss their groundbreaking female shopper research.

 At the highest level, consumer behavior is shaped by large, overarching societal forces that define the spirit of

Leaders in the snack industry want to understand snack trends. What are consumers doing? How are their preferences

I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with

Do people always grab an energy drink on a whim? Is choosing sparkling water or zero-sugar soda always

Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future

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