Ask the Expert: How can insights more effectively guide creative effectiveness?
by Hunter Thurman This article originally appeared in Quirks For all the breakthroughs, promises and aspirations across marketing
Oliver May 15, 2023
Menu
by Hunter Thurman This article originally appeared in Quirks For all the breakthroughs, promises and aspirations across marketing
by Mary Mathes & Hunter Thurman This article originally appeared in Quirks Activate and motivate The buzzword “omni-channel”
Hunter Thurman was featured as a keynote speaker at the SIAL America Conference 2023. In this talk, he
Understanding the difference between what a company says and what it actually does in its marketing claims is
This report originally appeared in Branding Mag by Hunter Thurman This is the fourth installment in a series
The research industry is awash in hype around new technologies that promise unprecedented insights into consumer behavior –
Insights teams work closely together on a daily basis to crack tough challenges, with both agency-side and client-side
This article originally appeared in Research World Imagine four people sitting at a bar. Imagine they’re the same
Inflation is starting to decelerate, which means we’ll start to see the cost of everyday expenses go down,
Think less about WHAT foods consumers want, and focus instead on WHEN and HOW they want them. This