Neuroscience in Market Research: Beyond the Hype
This article originally appeared in The Customer. In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known
alpha October 18, 2022
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This article originally appeared in The Customer. In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known
If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer – hopefully never.
by Hunter Thurman & Bethany Merillat MEd, MS Psychology This article originally appeared in Retailist Winning brands will
This article originally appeared in Brandingmag We all know that people are not all the same and neither
“We understand that most of the machinations that drive people’s behavior and experience – the WHYs as to
Bringing this one back to the top… Late last year I posted this model illustrating predictable patterns of
This article originally appeared in MultiChannel Merchant While there appears to be no end in sight to the
“…just chasing influencers over to TikTok, and then from there to whichever social media platform figures out how
Our recent LinkedIn LIVE showcased Mike Mickunas, Michigan State University faculty, and Kellogg company insights veteran. Here’s a
Some wisdom from our own guru and principal neuroscientist Sigi Hale, Ph.D. on his observations as he moved