New News

TikTok isn’t the (only) answer: What neuroscience tells us about digital engagement

991642 f08577dce2f14a66b7955594a4fd7ee2mv2

“…just chasing influencers over to TikTok, and then from there to whichever social media platform figures out how to monetize eyeballs next, (BeReal?) isn’t the answer.”

991642 f08577dce2f14a66b7955594a4fd7ee2mv2

Check out this piece from Mary Mathes, our Director of Data Insights, about the importance of ‘psychological attachment’ when choosing media platforms. This practice truly lets our clients step back from the ‘noise’ of social media, and consider the factors that actually matter.