“…just chasing influencers over to TikTok, and then from there to whichever social media platform figures out how to monetize eyeballs next, (BeReal?) isn’t the answer.”
Check out this piece from Mary Mathes, our Director of Data Insights, about the importance of ‘psychological attachment’ when choosing media platforms. This practice truly lets our clients step back from the ‘noise’ of social media, and consider the factors that actually matter.
