Alpha-Diver VP, Director of Data Insights Mary Mathes spoke at the National Coffee Association’s annual convention in Houston last week. Her closing session was “Consumer Psychology Reveals 3 Habits of Highly Effective Categories & Brands.”
How do categories and brands accelerate from merely interesting to obsessive? In her session, attendees gained insights from Alpha-Diver’s unique database that maps consumer psychology, revealing what drives decisions across a range of coffee categories and brands. Attendees also learned 3 ways to assess their position in the minds of consumers and strategies to drive sustained growth.
The presentation drew on findings from our Psych-Pulse database, touching on recent fieldings of both our Bev50 and Quick50 studies. Reach out to us if you’d like to hear more about what Mary shared!
