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What Makes Effective Research?

ESOMAR Roundtable Cover

What Makes Effective Research? In preparation for ESOMAR’s upcoming “Research Effectiveness Awards” sponsored by Alpha-Diver, we’ve gathered past honorees and industry experts to share their views on what makes effective research. This lively roundtable covers a diverse range of topics and case studies, culminating in the “Six Secrets to Research Effectiveness”.

Hunter Thurman leads the discussion featuring Liubov Ruchinskaya of Electrolux Group, Carmen Soare of Synevo Romania, Henry Talbot of NZ Classification Office, .Priscilla McKinney. of Little Bird Marketing and Belinda Brown of Gazelle Global.

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