What’s the connection between psychology and marketing?
Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
Hunter Thurman August 29, 2024
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Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
The 2024 Bev50 report highlights surprising beverage industry trends. Consumer choices are increasingly driven by emotion rather than
Private label brands, also known as store brands, are changing the snack industry. Retailers manufacture these products and
The beverage industry constantly grapples with shifting consumer tastes. New drinks flood the market every year while familiar
On this episode of Customerland, explore the psychological factors driving our snacking habits.
At the highest level, consumer behavior is shaped by large, overarching societal forces that define the spirit of
Leaders in the snack industry want to understand snack trends. What are consumers doing? How are their preferences
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions
Consumer behavior trends are constantly evolving. Going beyond surface-level insights can uncover hidden drivers shaping customer decision-making and
AI is dominating the conversation among insights teams these days. But before jumping into experimentation, we need to