Is “cheap” becoming cool? The Dupe Engine behavior flywheel…
Over the last several years, many brands have treated the rise of private label and “dupe culture” as
Hunter Thurman April 25, 2026
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Over the last several years, many brands have treated the rise of private label and “dupe culture” as
Over the past several years, the conversation around private label has been overly simplified. Too often, retailer-owned brands
What separates products that quietly survive from those that suddenly accelerate? That was the central question behind a
Retail strategy is entering a new era — one shaped less by traditional assumptions and more by a
Hunter joined KIND’s Donna Foti and the Humantel team to discuss fresh data and insights on the psychology
Our founder Hunter Thurman spoke at the Sweets & Snacks Expo in Indianapolis this month, sharing fresh insights
Don’t miss our exclusive webinar next week: 3 Reasons Why 84% of Brands Under-Utilize Their Consumer Insights. In
Hunter unpacks the four drivers of consumer behavior powering Interest & Action in the fast food sector.
“We don’t need a map. We need directions.” This is the metaphor a senior marketing lead used a
At Alpha-Diver, we take pride in leveraging psychology and neuroscience-based techniques to deliver profound, actionable insights for brands.