The WHY behind snack choices – Humantel Podcast
Hunter joined KIND’s Donna Foti and the Humantel team to discuss fresh data and insights on the psychology
Hunter Thurman July 8, 2025
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Hunter joined KIND’s Donna Foti and the Humantel team to discuss fresh data and insights on the psychology
Our founder Hunter Thurman spoke at the Sweets & Snacks Expo in Indianapolis this month, sharing fresh insights
Don’t miss our exclusive webinar next week: 3 Reasons Why 84% of Brands Under-Utilize Their Consumer Insights. In
Hunter unpacks the four drivers of consumer behavior powering Interest & Action in the fast food sector.
“We don’t need a map. We need directions.” This is the metaphor a senior marketing lead used a
At Alpha-Diver, we take pride in leveraging psychology and neuroscience-based techniques to deliver profound, actionable insights for brands.
“Consumers can’t tell us what they don’t know about themselves.” A powerful moment at TMRE2024 watching The Coca-Cola
Alpha-Diver’s Hunter Thurman joins The Brainy Business podcast to discuss pricing psychology, sharing key findings from their BEV50 report. Host Melina Palmer explores with Thurman how consumers perceive pricing differently between routine beverages and new exploratory brands.
Tea & Coffee Trade Journal covered our recent webinar with Nik Modi of RBC Capital Markets: “The Private
Alpha-Diver’s President Hunter Thurman joins The Business Storytelling Podcast to explain consumer psychology through his ‘carrot and stick’ analogy. He outlines four decision drivers – rational, social relevance, experience/sensory, and impulse – while predicting a shift from impulse buying toward more exploratory consumer experiences.