Alpha-Diver’s Hunter Thurman joins The Brainy Business podcast to discuss pricing psychology, sharing key findings from their BEV50 report. Host Melina Palmer explores with Thurman how consumers perceive pricing differently between routine beverages and new exploratory brands.
Alpha-Diver’s President Hunter Thurman joins The Business Storytelling Podcast to explain consumer psychology through his ‘carrot and stick’ analogy. He outlines four decision drivers – rational, social relevance, experience/sensory, and impulse – while predicting a shift from impulse buying toward more exploratory consumer experiences.
Psychology and marketing are closely intertwined. Effective marketing is all about understanding how the human mind works. The
The 2024 Bev50 report highlights surprising beverage industry trends. Consumer choices are increasingly driven by emotion rather than
Private label brands, also known as store brands, are changing the snack industry. Retailers manufacture these products and
The beverage industry constantly grapples with shifting consumer tastes. New drinks flood the market every year while familiar
Alpha-Diver CEO Hunter Thurman joins Customerland podcast to discuss their BEV50 report, revealing how psychology drives beverage brand success. The interview explores why consumers readily accept premium pricing for new brands like Olipop while showing more price sensitivity toward traditional sodas.
On this episode of Customerland, explore the psychological factors driving our snacking habits.
At the highest level, consumer behavior is shaped by large, overarching societal forces that define the spirit of
Leaders in the snack industry want to understand snack trends. What are consumers doing? How are their preferences