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The Advantage

The industry’s 1st measure of the psychological drivers of real world consumer behavior.

  • How habituated / routinized is consumption for the brand?
  • What’s the usage momentum of the brand?
  • How attached to / enthusiastic about the brand are consumers?
  • This not only rates and ranks these power brands, but explains the WHY behind their performance – and reveals any challenges ahead.

How it Works

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Trusted by

A few of our partners who are now in-the-know on what truly drives, and hinders, their consumers and shoppers.

The most actionable insights we've ever gotten.
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How do we do it?