We applied our quantitative, psychological measure to profile three levels of food-brand app engagement, and quickly identified a core opportunity to drive both app recruitment and engagement.
We applied our knowledge on heuristics to bring the opportunities to life in a digital activation playbook, complete with a range of tangible guidance. The team applied the insights, and one simple idea – but which was super potent to the psychology we identified – drove 38% improvement in a key business loyalty KPI.
