Category: Blog

For packaged goods, why are Amazon and Target primed to win in eComm vs. Walmart. And what will

As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic – but a flawed one.

Stop trying to cost less, and start focusing on providing more. “If every brand and every retailer is

Most marketers assume that the lower a consumer’s income, the more dramatic their spending decreases will be. Not

Consumer behavior – including spending – is rarely rational, but is it predictable. My recent MediaPost article illuminates

Every marketer and retailer of consumables ponders “their shoppers.” And yet few realize there are two distinct psychological

We recently discovered that a food brand can drive $1B in incremental revenue by posting content exclusively on

‘Revenge spending’ describes a phenomenon of pent-up demand, and as prices rise, different mindsets are spending on different

Indulgences are integral to overall wellness and well-being, not merely foods comprised of salt, fat, and carbs! This

The Hershey Company CEO Michele Buck, when asked about how they’ve driven transformation and strong results, recently said: