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No one hates shrinkflation more than inflationaires

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As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic – but a flawed one.

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Check out my recent GreenBook article to learn more about the ‘pricing shell game,’ and discover data-backed insights on how even lower-income shoppers are behaving more like entitled ‘Inflationaires’ than penny-pinchers.


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