New News

Introducing ‘The BEV 50’!

Published by Beverage Digest

In partnership with Beverage Digest, we unveiled ‘The BEV 50‘ – the beverage industry’s FIRST measure of the psychological drivers of real-world consumer behavior.

Learn where the top 50 CPG beverage brands rank in the hearts and minds of consumers, calculated via our unique PYSCH-PULSE composite score, which measures the psychological factors of  trajectory, routinization, and psych attachment.

Watch now to learn:

  • the beverage brand rankings
  • what drives and hinders brands in the minds of consumers
  • the consumer-perceived competition for the top brands

 Download your copy of the report here.