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Introducing ‘The Snack 50’!

Alpha-Diver partnered with The Food Institute in April/May 2023 to create ‘The Snack 50,’ the industry’s first (and only!) measure of brand health through the psychology of consumers.

This list rates and ranks the top snacking brands through the factors that actually drive real life purchase behavior, including habituation, emotional attachment, and usage momentum. It also provides a diagnostic of what brand leaders can do to drive growth moving forward.

Grab a snack and dive in!


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