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Our playbook contains
300+ decision triggers
PRINCIPLES | NUDGES | HEURISTICS | BIASES | BEHAVIOR-DRIVERS | ETC
We find the ones
that are right for you
AND TELL YOU EXACTLY HOW TO USE THEM IN THE REAL WORLD
Our playbook contains
300+ decision triggers
PRINCIPLES | NUDGES | HEURISTICS | BIASES | BEHAVIOR-DRIVERS | ETC
We find the ones
that are right for you
AND TELL YOU EXACTLY HOW TO USE THEM IN THE REAL WORLD
Once you know exactly how to grow YOUR business, we show you exactly how to activate.
The psychology of Interest & Action reveals over 300 tactics proven to drive consumer decision-making and behavior. Often called things like nudges, heuristics, biases, and triggers, our team spells out exactly:
In 2018, we launched the world’s first and only psychology-backed database explaining – and predicting – what’s driving and hindering consumer behavior.
We’ve worked with industry publications and leading Wall Street analysts to continually prove that our data predict sales performance. And we continually counsel the world’s leading brands to harness these data, and the underlying psychological go-do’s, to drive double-digit results.
top brands
categories
decision triggers
happy client companies
