New News

The Psychology of Food

991642 228234f304494bc39bdf75450f839c4cmv2

A deeper, actionable understanding of the modern consumer

Are traditional demographic measures increasingly unable to produce the fidelity that YOUR brand needs to communicate effectively…? In this recent Food Institute-exclusive webinar, I was joined by Nik Modi, Managing Director, RBC Capital Markets – and CPG C-Suite whisperer, as we shared fresh data on understanding emerging consumer behavior.

We explored:

  • How can CPG companies and food retailers apply neuroscience-based frameworks to better understand food decision-making?

  • How will consumers react to rising prices?

  • What role does the online ‘experience’ play in this new normal?

Note: Nik speaks first, and my portion begins @ ~9 mins / 30 seconds