A few human-truths we covered in posts this month:
CPG + Walmart: price pressure relief techniques
Price perception: 3 consumer segments
The secret of digital journey mapping
The perception of Gen Z in bev-alc
The Present Problem for Peloton
The Behavioral Science of career planning
1.
![991642 b5859429ab234fb680eda23515219ed2mv2](https://alpha-diver.com/wp-content/uploads/2023/04/991642_b5859429ab234fb680eda23515219ed2mv2.webp)
Money isn’t everything. CPG-ers can truly partner with Walmart to deliver more than just low prices; they can enable exploration, tribal wisdom, and exclusivity in their offerings.
2.
![991642 787a4bc2421e4387ab5e15c32607cad3mv2](https://alpha-diver.com/wp-content/uploads/2023/04/991642_787a4bc2421e4387ab5e15c32607cad3mv2.webp)
Why do we automatically assume that what matters to consumers is expense – the actual dollar price? Our database reveals there are actually 3 segments, or 3 ‘types’ of shoppers (and two of them weigh factors well beyond price).
3.
![991642 38ef52197a6c4f1e8bb5b4f1f167bb02mv2](https://alpha-diver.com/wp-content/uploads/2023/04/991642_38ef52197a6c4f1e8bb5b4f1f167bb02mv2.webp)
Consumers’ eyeballs remain on the key social platforms, but it’s not actually a matter of WHERE consumer are… it’s about the reason they’re there – the WHY behind the views, which informs key marketing decisions.
4.
![991642 79aceec71c484c18bf959ef457e6f7dfmv2](https://alpha-diver.com/wp-content/uploads/2023/04/991642_79aceec71c484c18bf959ef457e6f7dfmv2.webp)
The evolving beverage alcohol consumer:
Gen Z appears to be taking its own tact on what it means to “drink socially,” and prominent beverage brands are taking notice.
5.
![991642 4a447aae3f2f47188a3a879b932cdc06mv2](https://alpha-diver.com/wp-content/uploads/2023/04/991642_4a447aae3f2f47188a3a879b932cdc06mv2.webp)
You HAVEN’T tried Peloton??
When the perils of becoming too popular create a shift for fast-growing brands, a want-to can shift to a have-to. Placing the individual back at the center is key to getting back on track.
6.
![991642 e6ced2877d554411bdb83ae553e35adfmv2](https://alpha-diver.com/wp-content/uploads/2022/02/991642_e6ced2877d554411bdb83ae553e35adfmv2.webp)
I joined Bob Goodwin, Founder of Career Club, for a LinkedIn Live session earlier this week to talk about how to better understanding the motivations that influence our career choices. (Spoiler – what ‘we think we think’ is not necessarily our core decision-making criteria.)
Comments? Questions? Give us a shout!