Category: Blog

Hunter recently spoke on LinkedIn Live with Bob Goodwin, Founder of Career Club, about using behavioral science to

A few human-truths we covered in posts this month: CPG + Walmart: price pressure relief techniques Price perception:

RBC’s Nik Modi recently shared some data on ‘The Evolving Beverage Alcohol Consumer’ – specifically, the consumption trends

Peloton’s the latest brand to take a beating, stalling what appeared to be an unstoppable force-of-fitness. Why? Why

We recently discovered that a laundry detergent brand can drive $1B in revenue by advertising on www.catfancy.net Before

I caught Simeon Gutman’s (Morgan Stanley) assessment on Walmart’s outlook, and the insight that the broadening of WMT’s

3 people walk into a grocery store – only to find prices have increased. Naturally, all 3 immediately

Fortunately, neuroscience gives us the strategic tools to elevate above the ‘price barrier.’ The key is that not

It’s official – the holiday season is upon us. Cue the gift-giving, traditions, and gatherings! There’s a festiveness

Did you know there’s such a thing as ‘good’ fear? And used wisely, it can grab the needed